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TitleIntroduction: how far can we take strategic communication? The sky is the limit
Author(s)Ruão, Teresa
Balonas, Sara
Carrillo, María-Victoria
KeywordsCommunication sciences
Strategic communication
Organizational communication
Communication strategies
Applied communication
Issue date2021
PublisherUMinho Editora
Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)
CitationRuão, T., Balonas, S., & Carrillo, M.-V. (2021). Introduction: How far can we take strategic communication? The sky is the limit. In S. Balonas, T. Ruão, & M.-V. Carrillo (Eds.), Strategic communication in context: Theoretical debates and applied research (pp. 9-19). UMinho Editora/Centro de Estudos de Comunicação e Sociedade.
Abstract(s)[Excerpt] As a scientific area of knowledge, strategic communication studies are an emerging field within communication sciences and organisational communication research. It is a disciplinary field concerned with the influence of communication in fulfilling the organisational mission — that is, with its “strategic” dimension (van Ruler, 2018). The word “organisation” is used in this book in its broadest sense to refer to companies and institutions, that is, for-profit and non-profit entities, which may include corporations but also activist groups, non-governmental organisations, political parties or movements.
TypeBook editorial
Publisher version
AccessOpen access
Appears in Collections:CECS - Livros e capítulo de livros / Books and book chapters
DCC - Livros e capítulo de livros / Books and book chapters
UMinho Editora - Capítulos de livros

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