Introduction: how far can we take strategic communication? The sky is the limit

doi:10.21814/uminho.ed.46.1

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/73788

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Campo DC	Valor	Idioma
dc.contributor.author	Ruão, Teresa	-
dc.contributor.author	Balonas, Sara	-
dc.contributor.author	Carrillo, María-Victoria	-
dc.date.accessioned	2021-08-03T15:02:27Z	-
dc.date.available	2021-08-03T15:02:27Z	-
dc.date.issued	2021	-
dc.identifier.citation	Ruão, T., Balonas, S., & Carrillo, M.-V. (2021). Introduction: How far can we take strategic communication? The sky is the limit. In S. Balonas, T. Ruão, & M.-V. Carrillo (Eds.), Strategic communication in context: Theoretical debates and applied research (pp. 9-19). UMinho Editora/Centro de Estudos de Comunicação e Sociedade. https://doi.org/10.21814/uminho.ed.46.1	por
dc.identifier.isbn	978-989-8974-41-9	por
dc.identifier.uri	https://hdl.handle.net/1822/73788	-
dc.description.abstract	[Excerpt] As a scientific area of knowledge, strategic communication studies are an emerging field within communication sciences and organisational communication research. It is a disciplinary field concerned with the influence of communication in fulfilling the organisational mission — that is, with its “strategic” dimension (van Ruler, 2018). The word “organisation” is used in this book in its broadest sense to refer to companies and institutions, that is, for-profit and non-profit entities, which may include corporations but also activist groups, non-governmental organisations, political parties or movements.	por
dc.description.sponsorship	This work is supported by national funds through FCT – Fundação para a Ciência e a Tecnologia, I.P., under the project UIDB/00736/2020.	por
dc.language.iso	eng	por
dc.publisher	UMinho Editora	por
dc.publisher	Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)	-
dc.relation	UIDB/00736/2020	por
dc.rights	openAccess	por
dc.rights.uri	http://creativecommons.org/licenses/by-sa/4.0/	por
dc.subject	Communication sciences	por
dc.subject	Strategic communication	por
dc.subject	Organizational communication	por
dc.subject	Communication strategies	por
dc.subject	Applied communication	por
dc.title	Introduction: how far can we take strategic communication? The sky is the limit	por
dc.type	bookEditorial	por
dc.relation.publisherversion	https://doi.org/10.21814/uminho.ed.46.1	por
oaire.citationStartPage	9	por
oaire.citationEndPage	19	por
dc.identifier.doi	10.21814/uminho.ed.46.1	por
dc.identifier.eisbn	978-989-8974-42-6	por
dc.subject.fos	Ciências Sociais::Ciências da Comunicação	por
sdum.bookTitle	Strategic communication in context: theoretical debates and applied research	por
oaire.version	VoR	por
Aparece nas coleções:	CECS - Livros e capítulo de livros / Books and book chapters DCC - Livros e capítulo de livros / Books and book chapters UMinho Editora - Capítulos de livros