Please use this identifier to cite or link to this item: https://hdl.handle.net/1822/62997

TitleStickers on politics. The power of a brand is its weakness – a case of activism and subvertising
Author(s)Duarte Melo, Ana
Balonas, Sara
KeywordsBrand
Activism
Subvertising
Stickers
Stickers
Issue date2019
PublisherUniversidade da Beira Interior. Labcom.IFP
CitationDuarte Melo, A. & Balonas, S. (2019). Stickers on politics. The power of a brand is its weakness – a case of activism and subvertising. In I. Ruiz-Mora, G. Gonçalves & I. Somerville (Org.), Organizational and Strategic Communication Research: Global Trends (pp. 173-197). Covilhã: LabCom.IFP
Abstract(s)[Excerpt] City life is busy, filled with movement, people, colour, light and sounds that give places a lively atmosphere. With the clutter of all these stimuli, it is easy to miss a few stickers randomly glued to walls, doors, poles, traffic lights, bus stops. This article is about stickers that manage to stand out from the city’s overcrowded surfaces, attracting attention from citizens, politicians and the media. They were carrying a powerful message: “Morto.” [Dead.]. This all happened in Porto (Portugal) in 2017, but some contextual information might help to understand this case. [...]
TypeBook part
URIhttps://hdl.handle.net/1822/62997
ISBN978-989-654-550-5
e-ISBN978-989-654-552-9
Publisher versionhttp://www.labcom-ifp.ubi.pt/ficheiros/201909171744-2019_01_corporatesocialresponsibility_imouraggonc__alvesisommerville.pdf
AccessOpen access
Appears in Collections:CECS - Livros e capítulo de livros / Books and book chapters
DCC - Livros e capítulo de livros / Books and book chapters

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