Stickers on politics. The power of a brand is its weakness – a case of activism and subvertising

Abstract

[Excerpt] City life is busy, filled with movement, people, colour, light and sounds that give places a lively atmosphere. With the clutter of all these stimuli, it is easy to miss a few stickers randomly glued to walls, doors, poles, traffic lights, bus stops. This article is about stickers that manage to stand out from the city’s overcrowded surfaces, attracting attention from citizens, politicians and the media. They were carrying a powerful message: “Morto.” [Dead.]. This all happened in Porto (Portugal) in 2017, but some contextual information might help to understand this case. [...]