Customer analysis in a provider of electronic services in the field of freight transport

Abstract

This article aims to present the internship program developed at Ontruck, in order to obtain the Master's degree in Economics from the University of Minho. Ontruck is a start-up that develops a digital platform to connect transport service providers with customers. Among transport institutions, Ontruck is a freight forwarder, whose main function is to organize the transportation of goods from one place to another for their clients. In the case of Ontruck, the company generates profits through the difference between the price at which it sells the shipment to its client and the price at which the carriers accept to make the shipment. Also, the transportation of goods plays a crucial role in the economy. It allows companies to supply their production or assembly sites with raw materials and production tools, but also to reach their final customers. Today, the importance of the transport sector is constantly increasing due to the ever-shorter delivery times caused by new consumption patterns and the environmental challenges of our century. Based on the structure of the company and the role that transport companies play, considering the trainee's higher education, it is justified to choose this type of establishment for the first contact with the labor market. The internship program focused on the commercial departments in order to acquaint the intern with the products and services offered by the company and the transactions that take place there. In this project, we described the areas studied, the main activities carried out and the suggestions made to the relevant departments, where necessary.