The imperative of digital communication in contemporary organisations

Abstract

The driving force of digital communication in the universe of contemporary organisational communication is undeniable and its expression has increased exponentially in the context of the global pandemic that erupted in 2020. This scenario has given rise to significant changes in traditional communication players, circuits, networks, channels, and narratives produced inside and outside organisations, causing organisational communication professionals to face a moment of change in stakeholders’ interaction management, regarding its forms and contents.