Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/71663
Título: | Eye tracking in fashion: an overview |
Autor(es): | Faria, Ana Paula Barroso Providencia, B Cunha, Joana |
Palavras-chave: | Design emocional Design de moda |
Data: | 2018 |
Editora: | CRC Press |
Citação: | Faria, A. P., Providencia, B., & Cunha, J. (2018, September). Eye tracking in fashion: An overview. In Reverse Design: A Current Scientific Vision From the International Fashion and Design Congress (p. 103). CRC Press. |
Resumo(s): | Advances in Affective Computing are improving the way practitioners collect and analyze data. Eye tracking technology has evolved and equipments that have emerged in the last few years are more affordable and easy to tackle. This has lead to an increasing application of eye tracking to several fields of research. Aware of the potential of this technology, re-searchers in Fashion are embracing it. Through a literature-based overview of the current state of research – which included peer-review journal articles between 2010 and 2018, studies were uncovered to understand how eye tracking is being applied. Results revealed that combining eye tracking with other methods makes it possible to triangulate different data sources, opening new paths for studying the processes that underlie how people ex-plore visual stimulus. Furthermore, valuable insights are presented to help researchers and practitioners making more informed decisions when considering the use of eye tracking. |
Tipo: | Capítulo de livro |
URI: | https://hdl.handle.net/1822/71663 |
ISBN: | 9780429428210 |
DOI: | 10.1201/9780429428210-13 |
Versão da editora: | https://doi.org/10.1201/9780429428210 |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | DET/2C2T - Livros e capítulos de livros |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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eye tracking in fashion.pdf Acesso restrito! | 747,94 kB | Adobe PDF | Ver/Abrir |