Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/59213
Título: | Second Screening as Convergence in Brazil and the United States |
Autor(es): | McGregor, Shannon Mourão, Rachel Neto, Ivo Emanuel Campos Machado Straubhaar, Joseph Angeluci, Alan |
Palavras-chave: | Second Screening Convergence Brazil United States Second screen |
Data: | Mar-2017 |
Editora: | Taylor and Francis |
Revista: | Journal of Broadcasting & Electronic Media |
Citação: | McGregor, S., Mourão, R., Neto, I., Straubhaar, J. & Angeluci, A. (2017). Second Screening as Convergence in Brazil and the United States. Journal of Broadcasting & Electronic Media, 61(1), 163-181. doi: 10.1080/08838151.2016.1273924 |
Resumo(s): | Second screening is widespread worldwide, particularly in younger populations. We analyze a survey of college students in Brazil and the United States to compare second screening frequency, types, platforms, and motivations between the two countries. Despite lower Internet penetration, Brazilians second screen significantly more than Americans, a result of the country’s tradition of interacting with producers of television. In both countries, those who use the interactive affordances of social media are more likely to second screen. As such, we posit this unique audience-driven act works to bridge Web-connected devices and television to create a converged atmosphere. |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/59213 |
DOI: | 10.1080/08838151.2016.1273924 |
ISSN: | 0883-8151 |
e-ISSN: | 1550-6878 |
Versão da editora: | https://www.tandfonline.com/doi/abs/10.1080/08838151.2016.1273924 |
Arbitragem científica: | yes |
Acesso: | Acesso restrito autor |
Aparece nas coleções: | CECS - Artigos em revistas internacionais / Articles in international journals |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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2017_McGregor_Mourao_Neto_Straubhaar_Second-Screening-as-Convergence-in-Brazil-and-the-United-States.pdf Acesso restrito! | 404,56 kB | Adobe PDF | Ver/Abrir |