Subjective evaluation of the comfort of popular denim: elaboration and validation of the the data

Abstract

The main objective of this study is to describe the process of validation of the inquiry of subjective evaluation of the comfort of the popular jeans, through the accomplishment of a pre-test. Through this research, we intend to define the language corresponding to the understanding of the public participating in the research and to use the scale of responses in accordance with the interpreters' ability to infer the analysis of the parts in question based on the different comfort parameters. The group of evaluators consists of 10 women consumers in the popular markets of Fortaleza, aged between 18 and 40 years. With this research it was possible to elaborate questions and answers focussed to the public understanding in order to choose the attributes of evaluation in analysis, to define the scale of answers and to validate the inquiry as instrument of data collection.