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TitleThe child audience from TV professionals' viewpoints
Author(s)Pereira, Sara
Editor(s)Blanco, Ignacio, coord.
Römer, Max, coord.
Issue date2010
PublisherEditorial Universitas, S.A.
Abstract(s)This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also research.
TypeBook part
AccessOpen access
Appears in Collections:CECS - Livros e capítulo de livros / Books and book chapters

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