Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/42074| Título: | The child audience from TV professionals' viewpoints |
| Autor(es): | Pereira, Sara |
| Editor(es): | Blanco, Ignacio, coord. Römer, Max, coord. |
| Palavras-chave: | Children Audiences Television Professionals |
| Data: | 2010 |
| Editora: | Editorial Universitas, S.A. |
| Resumo(s): | This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also research. |
| Tipo: | Capítulo de livro |
| URI: | https://hdl.handle.net/1822/42074 |
| ISBN: | 978-84-7991-282-6 |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | CECS - Livros e capítulo de livros / Books and book chapters |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| SP_2010_ninos_pantallas-cap.pdf | 5,09 MB | Adobe PDF | Ver/Abrir |
