Please use this identifier to cite or link to this item: https://hdl.handle.net/1822/42074

TitleThe child audience from TV professionals' viewpoints
Author(s)Pereira, Sara
Editor(s)Blanco, Ignacio, coord.
Römer, Max, coord.
KeywordsChildren
Audiences
Television
Professionals
Issue date2010
PublisherEditorial Universitas, S.A.
Abstract(s)This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also research.
TypeBook part
URIhttps://hdl.handle.net/1822/42074
ISBN978-84-7991-282-6
AccessOpen access
Appears in Collections:CECS - Livros e capítulo de livros / Books and book chapters

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