Please use this identifier to cite or link to this item: http://hdl.handle.net/1822/40277

TitleQuantity or quality? The professionalization of social media communication in Portugal and Germany: a comparison
Author(s)Linke, Anne
Oliveira, Evandro Samuel Ribeiro dos Santos
KeywordsPR
Social media
Professionalization
Communication management
Survey
International
Issue date2015
PublisherElsevier
JournalPublic Relations Review
Abstract(s)As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between activity and professionalization.
TypeArticle
URIhttp://hdl.handle.net/1822/40277
DOI10.1016/j.pubrev.2014.11.018
ISSN0363-8111
Publisher versionhttp://www.sciencedirect.com/science/article/pii/S0363811114001921
Peer-Reviewedyes
AccessOpen access
Appears in Collections:CECS - Artigos em revistas internacionais / Articles in international journals

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