Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/40277| Título: | Quantity or quality? The professionalization of social media communication in Portugal and Germany: a comparison |
| Autor(es): | Linke, Anne Oliveira, Evandro Samuel Ribeiro dos Santos |
| Palavras-chave: | PR Social media Professionalization Communication management Survey International |
| Data: | 2015 |
| Editora: | Elsevier |
| Revista: | Public Relations Review |
| Resumo(s): | As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between activity and professionalization. |
| Tipo: | Artigo |
| URI: | https://hdl.handle.net/1822/40277 |
| DOI: | 10.1016/j.pubrev.2014.11.018 |
| ISSN: | 0363-8111 |
| Versão da editora: | http://www.sciencedirect.com/science/article/pii/S0363811114001921 |
| Arbitragem científica: | yes |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | CECS - Artigos em revistas internacionais / Articles in international journals |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| EO_2015_Public_Relations_Review.pdf | 212,45 kB | Adobe PDF | Ver/Abrir |
