Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/39598
Título: | Fashion communication: a way to change comsumption behaviour towards ethical fashion |
Autor(es): | Cohen, Nathalie Amaral, Inês Castro Vasconcelos Martins Cunha, Joana |
Palavras-chave: | Ethical Fashion Fashion Communication Consumption behaviour Fashion brands |
Data: | Set-2015 |
Editora: | SGEM World Science |
Resumo(s): | In view of the major social and environmental problems, with which we are faced nowadays, we noticed a certain absence of values in society, where man draws many more resources than nature can replace in the short or medium term. Within the framework of fashion emerges the ethical fashion as a movement in this direction, intending to change this current paradigm. Ethical fashion encompasses different concepts such as fair trade, sustainability, working conditions, raw materials, social responsibility and the protection of animals. This study aims to determine which type of communication are fashion brands using in this context, and if this communication aims at educating the consumer for a more ethical consumer behavior. For this study were selected 44 fashion brands associated with the Ethical Trade Initiative. The method used for the research development was content analysis for which first was made a data collection of the information provided on the websites and social networks of the selected fashion brands. The data was analyzed taking into account the quality and type of information published related to ethical fashion, for which an ordinal scale was created as a way of measuring and comparing results. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/39598 |
DOI: | 10.5593/SGEMSOCIAL2015/B41/S15.048 |
Versão da editora: | http://sgemsocial.org/ssgemlib/spip.php?article2042&lang=en |
Arbitragem científica: | yes |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | DET/2C2T - Comunicações em congressos internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Fashion communication_a way to change consumption behaviour towards ethical fashion.pdf Acesso restrito! | 7,23 MB | Adobe PDF | Ver/Abrir |