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TitleThe internet adoption by non-profit organisations: an exploratory study
Author(s)Pinho, José Carlos M.
Macedo, Isabel Maria
KeywordsNon-profit organisations
Issue date2003
CitationEMAC - EUROPEAN MARKETING ACADEMY CONFERENCE, 32, Glasgow, 2003 – “EMAC - European Marketing Academy Conference” - [S. l. : s.n., ] 2003
Abstract(s)During the last few decades, the advances of the new information technologies in general and the adoption of the Internet in particular have attracted the attention of many academics and practitioners. This trend has also been reflected in the increasing number of studies reporting the multiple potentialities and obstacles associated with this new technology. However, to date, much oh the research undertaken has been mainly focused on for-profit organisations, and less emphasis has been concerned with other organisational contexts, such as the non-profit sector. Therefore, the purpose of this exploratory study is to analyse the extend to which non-profit organisations are adopting the Internet, how they are using it and with which purpose.
TypeConference paper
AccessOpen access
Appears in Collections:NEAPP - Comunicações em Conferências

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