Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/29362
Título: | FC Porto: a reputational perspective on corporate football |
Autor(es): | Salgado, Paulo Jorge Castro Faria Ruão, Teresa |
Palavras-chave: | Corporate reputation Corporate communication Stakeholder management Corporate football Category of One Company |
Data: | 2013 |
Resumo(s): | The complexity that surrounds football as sport and as business, led us to question how corporate communication and reputation management might help build a balance between financial control and great achievements in football competitions. With the purpose of studying this issue, an exploratory single case study research was conducted. The choice was the Portuguese club FC Porto, and its sports operating company, FC Porto – Futebol, SAD, which can be regarded as a Category of One company. The findings suggest that even if corporate reputation is not a core issue for the club, the role of communication and the effective attention on reputation management might help the club to benefit from a better stakeholder management. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/29362 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CECS - Comunicações / Communications |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
FCPorto_reputational_perspective.pdf | Comunicação | 747,73 kB | Adobe PDF | Ver/Abrir |