Please use this identifier to cite or link to this item: https://hdl.handle.net/1822/27687

TitleThe third sector and the imperative of professionalization
Author(s)Balonas, Sara
KeywordsTerceiro setor
Profissionalização
Comunicação
Issue date2012
PublisherEuropean Social Marketing Association (ESMA)
Abstract(s)The era of generous philanthropy has led to social responsibility strategies by companies, aligned with corporate values, but also guided by the confidence in the nonprofit organizations, concerning their capacity of effective social return. In order to capture the companies’ attention and survive in a strongly disputed market, the third sector organizations need to learn the best management practices and corporate accountability. Recently, we have been witnessing a growing professionalization in fundraising methods, in marketing and communication strategies, in partnerships with the public and private sectors and also in new financing models such as the Social Stock Exchange, a place to invest in social causes. Understanding and sharing this new funding system in the field of nonprofit organizations can be a clue of new sustainability models for social institutions where social investors and social profit become part of the vocabulary.
TypeConference paper
URIhttps://hdl.handle.net/1822/27687
Peer-Reviewedyes
AccessOpen access
Appears in Collections:CECS - Comunicações / Communications

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third sector and the imperative of profissionalization.pdfApresentação1,48 MBAdobe PDFView/Open
third sector and the imperative of profissionalization_paper.pdfComunicação332,57 kBAdobe PDFView/Open

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