Please use this identifier to cite or link to this item:

TitleCity sustainable governance and city marketing monitoring system : a meta-analysis
Author(s)Azevedo, António Joaquim Araújo de
City marketing
Tourism impact
Issue date23-Nov-2011
PublisherInstituto Politécnico de Leiria. Escola Superior de Turismo e Tecnologia do Mar
Abstract(s)According to the maxim “you can only manage what you can measure” so the “explosion of interest in the quality of governance is driving an explosive growth in the use of governance indicators” (Arndt and Oman, 2006, p.11). The author suggests the adoption of an integrated approach (Braun, 2008) in order to measure the most relevant indicators resulting from the Millennium Development Goals (MDG) adopted by the UN member states in the year 2000 and the “Right to the city” paradigm, the inclusive and sustainable city model. This paper develops a meta-analysis of city governance indicators systems and aims to discuss the role of strategic planning and territorial marketing adding a new dimension or category (UN-Habitat, 2010): the city marketing/branding indicators system.
TypeConference paper
AccessOpen access
Appears in Collections:iMARKE - Comunicações em Conferências Internacionais / Communications in International Conferences

Files in This Item:
File Description SizeFormat 
B8.32- Azevedo (2011)- ITC-ESTM-2011.pdfDocumento Principal456,19 kBAdobe PDFView/Open

Partilhe no FacebookPartilhe no TwitterPartilhe no DeliciousPartilhe no LinkedInPartilhe no DiggAdicionar ao Google BookmarksPartilhe no MySpacePartilhe no Orkut
Exporte no formato BibTex mendeley Exporte no formato Endnote Adicione ao seu ORCID