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TitleAlmeida heritage as factor for local and sustainable development
Author(s)Fonseca, Fernando Pereira da
Ramos, Rui A. R.
Heritage tourism
Issue date2008
PublisherGreen Lines Institute for Sustainable Development
Abstract(s)This article analyses the potential of development in a rural Portuguese territory from the perspective of heritage and local heritage tourism. Heritage is clearly one of the most important legacies from the past to the present, a truism indeed, but of central relevance to tourism. Heritage is a rising tourist product, because visitors of heritage sites and places are looking for an experience, a new reality based on the (in)tangible remains of the past. As a result, local authorities and the policies of regional development are reconsidering and reinterpreting heritage as a marketable attraction with benefits in the conservation and economic domains. This article examines the case of Almeida, a territory which has a remarkable heritage, but is living a cycle of demographic and economic decadency. With a strategic marketing plan, following the territorial vision of local/regional entities, objectives and guidelines are proposed to promote sustainable development based on heritage tourism.
TypeConference paper
Publisher version
AccessOpen access
Appears in Collections:C-TAC - Comunicações a Conferências Internacionais

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