The sport consumption in Portugal : survey presentation and discussion

Abstract

The main objective of the present paper is to present a survey designed to describe and to explain the extension and the structure of the demand of sport merchandise and sport services in Portugal. The Portuguese population is questioned for the first time directly on their sport expenditures. The presented survey contributes with representative and quantitative scientific data to understand the economy of sport. The results of this survey will help decision-making in Science, Politics, Economy and Sport. In the beginning of this paper, the economic and non-economic sport demand determinants are briefly worked out and presented. Subsequently, the entire field research methodology is uncovered. Some results will be available at the international conference. This paper is meant to be one of my background documents for my PhD studies in Sport Science at the German Sports University Cologne, in Germany, being at the same time the content of sport economics research at the Economic Policies Research Unit of the Faculty of Economics and Management of the Minho University in Braga, Portugal.