Cognitive reinforcement for enhanced post construction aiming fact-check spread

Abstract

Despite the success of fact-checking agencies in presenting timely fact-checking reports on the main topics, the same success is not achieved for the dissemination of these reports. This work presents the definition of a set of heuristics applicable to messages (posts) in the microblogging environment, with the aim of increasing their engagement and, consequently, their reach. The proposed heuristics focus on two main tasks: summarisation, emotion-personality reinforcement. The results were evaluated through an experiment conducted with twenty participants, comparing the engagement of actual and generated posts. From the results of the experiment, it can be concluded that the strategy used by the generator is at least better than the one used by the fact-checking journal Snopes in its Twitter posts.