Circular business model, sustainable alternative for the portuguese textile sector - case studies

Abstract

The movements favoring sustainability have required new business models with innovative, disruptive, and decentralized characteristics. As the fashion industry is one of the main responsible for environmental pollution and scandals of an ethical nature, nothing will change if the linear production system maintains. Although awareness and research on sustainable fashion have increased significantly over the past decade, the question remains how to integrate the concept of sustainability into the fashion design process or how well-established companies can do the transition to a sustainable model or system. Therefore, this study aims to map and analyse "sustainable business models" based on the State of the Art and through a Portuguese textile company's case study to understand the challenges for implementing products' circularity.