Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/84553
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Campo DC | Valor | Idioma |
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dc.contributor.author | Fernandes, Joana Maria Sampaio Rua | por |
dc.contributor.author | Nogueira, Sónia P. | por |
dc.contributor.author | Pires, Luís Carlos | por |
dc.date.accessioned | 2023-05-18T08:20:44Z | - |
dc.date.available | 2023-05-18T08:20:44Z | - |
dc.date.issued | 2020 | - |
dc.identifier.isbn | 978-0-9998551-5-7 | - |
dc.identifier.uri | https://hdl.handle.net/1822/84553 | - |
dc.description.abstract | This study regards rural accommodation enterprises (RAE) and how much of their business is made online and what can be done to improve it. This work focus on 10 enterprises from the northeast of Portugal, since it is a more deprived and isolated region and far from the touristic centres. As such, these companies need to attract the visitors through their online presence. We analysed their use of ICT, if they had a digital marketing strategy and what could be done to improve their presence and their results through online marketing tools. It was possible to understand that the majority of the companies only have a minimal investment in online presence through the Booking platform and with their website. They do not work efficiently the social networks and they do not use, or know, most of the marketing online tools. As a result, even though the studied companies are willing to evolve digitally and to enhance their presence in a more efficient way, this is limited to the investment that is required since they all feel they cannot invest at the time. It is clear that for these companies and specially in these regions it is vital to bring European funds to help them evolve to the digital market in a knowledgeable and efficient way. | por |
dc.description.sponsorship | This study was funded by CiTUR - Centre for Tourism Research, Development and Innovation and supported by the Portuguese Foundation for Science and Technology and the Portuguese Ministry of Education and Science through national funds. The present work was developed under the CRECEER project that receives financial support from the European Regional Development Fund (ERDF) through the INTERREG V-A Spain-Portugal program (POCTEP) 2014-2020. | por |
dc.language.iso | eng | por |
dc.publisher | IBIMA Publishing | por |
dc.rights | openAccess | por |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | por |
dc.subject | Rural accommodation enterprises | por |
dc.subject | Digital marketing | por |
dc.subject | Online tools | por |
dc.title | Are rural accommodation enterprises efficiently present online? | por |
dc.type | conferencePaper | por |
dc.peerreviewed | yes | por |
dc.relation.publisherversion | https://bibliotecadigital.ipb.pt/bitstream/10198/27065/1/14-Are%20rural%20accommodation%20enterprises%20efficiently%20present%20online.pdf | por |
sdum.conferencePublication | 36th IBIMA Conference International Business Information Management Association. Vision 2025: Education Excellence and Management of Innovations Through Sustainable Economic Competitive Advantage | por |
sdum.bookTitle | Proceedings of the 36th International Business Information Management Association | por |
oaire.version | VoR | por |
Aparece nas coleções: | CICP - Comunicações e Conferências |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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14-Are rural accommodation enterprises efficiently present online.pdf | 208,28 kB | Adobe PDF | Ver/Abrir |
Este trabalho está licenciado sob uma Licença Creative Commons