Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/75664
Título: | The COVID-19 vaccination agenda. European and portuguese official sources’ performance in facebook, Instagram, Twitter and Linkedin |
Autor(es): | Santos, Clara Almeida Magalhães, Olga Estrela Burnay, Catarina Duff Araújo, Rita Alexandra Manso |
Palavras-chave: | COVID-19 Vaccination Social media Desinformation Europe Disinformation European Union |
Data: | 2021 |
Editora: | OBSERVARE |
Revista: | Janus.net: E-journal of International Relations |
Citação: | Santos, C. A., Magalhães, O. E., Burnay, C. D., & Araújo, R. (2021). The COVID-19 vaccination agenda. European and portuguese official sources’ performance in facebook, Instagram, Twitter and Linkedin. Janus.net: E-journal of International Relations, 157-179. https://doi.org/10.26619/1647- 7251.DT21.11 |
Resumo(s): | The authorization for the vaccine against COVID-19 and the beginning of the vaccination in the European Union represent a very singular moment in several dimensions, including strategic communication. In the context of a pandemic and an infodemic - an epidemic also recognized by the World Health Organization (WHO) characterized by the abnormal increase of information on a given subject carrying the risk of severe disinformation phenomena - the need for authorities (both Portuguese and European) to convey accurate information and to maintain a communicative proximity is crucial. In these circumstances, online social networks represent ineluctable channels to deliver official information. In this article, we analyze how the European Commission, the European Medicines Agency (EMA), the WHO Regional Office for Europe, the European Centre for Disease Prevention and Control, the Representation of the European Commission in Portugal, the Portuguese Government, the Portuguese Directorate-General of Health, and the Portuguese National Health Service have used Facebook, Instagram, Twitter and LinkedIn to communicate the vaccination during one month since the EMA’s authorization (21st December 2020). All posts from the referred sources on the four social networks (719 occurrences) were collected and content analysis methods were then applied. The results show that both Portuguese and European official sources use social media to convey authoritative information about the vaccination against Covid-19: more than one third of the posts analyzed link to institutional websites and more than half the publications have an informative framing. On the other hand, the analyze suggests that there is a strong political capitalization of the momentum of hope. This exploratory study case shows the importance of social media analysis in the context of the COVID-19 |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/75664 |
DOI: | 10.26619/1647-7251.DT21.11 |
e-ISSN: | 1647-7251 |
Versão da editora: | https://observare.autonoma.pt/janus-net/en/edicaojanus/dt1-july2021-en/ |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CECS - Artigos em revistas nacionais / Articles in national journals |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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EN_International Relations and Social Networks_art11.pdf | 2,45 MB | Adobe PDF | Ver/Abrir |
Este trabalho está licenciado sob uma Licença Creative Commons