Comparative study of consumer behavior among fast fashion and slow fashion customers

Abstract

[Introduction] Excerpt: Changes in consumption habits in fashion occurred rapidly over the past few years, mainly due to advances in communications technology and making people had not only access to fashion information through the print media as well as the virtual media and social media. So many availability of information eventually made the more immediate fashion consumption. The success of fast fashion comes from its ability to meet the demands of consumers in a short time, but the speed of delivery of its products to the points of sale is not its main feature. [...]