Homewear in Brazil: evolution from 1976 to present

Abstract

This study aims to analyze the evolution of household linen (towels, bed and table), from 1976 to present, in Brazil, related to design, textile fibers, textile technology and market importance. Scientific literature and magazines of the area were analyzed, notably “Casa Vogue Brasil” and “Casa Claudia” magazines. It concluded that the classic patterns predominate, especially the flat fabrics, ornamented with embroidery and classic design of flower and geometric prints, white and soft colors (clear beige, clear grey, etc.). The main raw material is cotton, followed by synthetic ones and blends (notably cotton/polyester) and 100% wool or flax, materials intended to cost-sensitive market. These products represent the majority of sales in the domestic, but they are non-competitive at the foreign market considering the price in relation to commodities from Asia and also lacking the necessary differentiation to meet these target publics.