Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/68544
Título: | Fashion retailing and consumer perception: An overview |
Autor(es): | Faria, Ana Paula Cunha, Joana Vieira, Daniel Duarte, Paulo Providência, B. |
Data: | Mai-2020 |
Editora: | CRC Press |
Citação: | Faria, A. P., Cunha, J., Vieira, D., Duarte, P., & Providência, B. (2020, May). Fashion retailing and consumer perception: An overview. In Textiles, Identity and Innovation: In Touch: Proceedings of the 2nd International Textile Design Conference (D_TEX 2019), June 19-21, 2019, Lisbon, Portugal (p. 156). CRC Press |
Resumo(s): | The emergence of digital platforms raises new challenges for fashion retail. To meet the expectations of consumers, fashion brands need to stand up and think about new strategies to improve the experience across multiple channels and increase purchase intention. This paper presents a literature-based overview of the current state of research on the process and singularity of how retail contexts — brick-and-mortar stores and e-commerce websites — influence consumers’ cognitions, affect, and behaviour. This article provides academics and practitioners with information to shed new light on the consumption experience in physical and online environments. Furthermore, valuable insights are presented to provide a useful basis for future research on consumer perception in fashion retail. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/68544 |
ISBN: | 9780367252441 |
e-ISBN: | 9780429286872 |
DOI: | 10.1201/9780429286872-24 |
Versão da editora: | https://www.taylorfrancis.com/chapters/edit/10.1201/9780429286872-24/fashion-retailing-consumer-perception-overview-faria-cunha-vieira-duarte-provid%C3%AAncia |
Arbitragem científica: | yes |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | DET/2C2T - Comunicações em congressos internacionais com arbitragem científica Lab2PT - Atas de Congresso/ Papers in conference proceedings Lab2PT - Atas de Congresso/ Papers in conference proceedings |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Dtex_2020.pdf Acesso restrito! | 2,32 MB | Adobe PDF | Ver/Abrir |