Stakeholder management in industrialization projects: an automotive industry case study

Abstract

Stakeholder management is determinant for the sustainable growth of the organizations, becoming a competitive advantage for them. This paper aims to help professionals involved in industrialization projects, by presenting a new systematic approach to stakeholder management. This research was carried out in a professional environment, at the company Bosch Car Multimedia in which Project Management Office managers detected a gap in the process of managing stakeholders in the project management area. Given the increasing number of industrialization projects starting in the company, the development of a systematic approach to stakeholder management is highly important. Having an increasingly active, thoughtful and well-structured stakeholder management, contributes to the achieving of the projects’ success.