A new and sustainable service to slow fashion brands

Abstract

This paper explores the creation of an innovative clothing rental service, that is inspired by the ‘slow fashion movement’, and that focuses on the question: “are people willing to use second-hand clothing and/or leased when travelling?”. This is a rental service for the day-to-day and also business clothing. The creation and development of this service was possible through the use of a design thinking methodology: the 9 steps framework by Kees Dorst. Regarding its validation, it was achieved with a questionnaire with 430 responses. The paper culminates with the positive response to the problem.