Footwear customization: a win-win shared experience

Abstract

The current paradigms of fashion design, production and consumption are in profound transformation. In the age where experience is more and more an element of differentiation and promoter of success, it is important to reflect on the potentialities of co-design and emotional design in the creation of interactive footwear customization experiences. Based on literature reviews, it has been determined that with the aid of new productive methods and support technologies it is possible that the creative footwear process itself becomes a shared experience with mutual advantages between industry and the consumer.