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|Oda ir do we : rzezbienie radia w sieci…
|Marie Curie Sklodowska University Press
|Internet radio is relatively recent phenomenon. Globally, it is estimated that there are now over 300.000 internet radios with 50 million listeners. Inevitable, web radio, in the near future will determine the trends development of the radio. The US internet radio audience climbed to 34,5 million in 2007, with the share of listeners higher in Europe at 49.5 million. In 2007 in Europe’s top three markets radio sites performed as follows: UK, France and Germany PSB websites were number one in total unique visitors to radio-type websites. Commercial radio channels have also been exploiting the internet. Compared to current levels of reach of traditional broadcast radio, internet listening remains relatively low but will certainly rise as broadband penetration increases. Indeed, radio and online tend to combine in a contemporary way. Radio and online are natural media partners not only because of a high level of parallel usage, but also because radio tends to lift the user’s mood and provide a sense of being connected. Using the two media together creates a very different, and more desirable, experience than using each individually. The digitalization in progress and the ample diffusion of internet require an almost ‘clean-slate’ approach, with ample changes in reception devices and modes paving the way for major changes in content production and specifically in narrative development. By reconfiguring notions of time and space and opening up spaces and channels for interaction, both the internet and the possibility of audio-on-demand are forcing a reconfiguration of audio narratives as discursive performances which relate to others a single or a series of events.
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