Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/29309| Título: | Sex, gender and ads: analysing visual images and their social effects |
| Autor(es): | Coelho, Zara Pinto Mota-Ribeiro, Silvana |
| Palavras-chave: | Sexuality Gender Advertisements Social semiotics Visual images |
| Data: | 2006 |
| Resumo(s): | Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced in display ads published in women’s magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semiotic point of view, and analysed according Kress and van Leeuwen’s system of analysis (1996). |
| Tipo: | Artigo em ata de conferência |
| URI: | https://hdl.handle.net/1822/29309 |
| Arbitragem científica: | yes |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | CECS - Atas em congressos | Seminários / conference proceedings |
