Evaluating web site structure based on navigation profiles and site topology

Abstract

This work aims at pointing out the benefits of a topology-oriented wide scope, but differentiated, profile analysis. The goal was to conciliate advanced common website usage profiling techniques with the analysis of the website's topology information, outputting valuable knowledge in an intuitive and comprehensible way. Server load balancing, crawler activity evaluation and Web site restructuring are the primary analysis concerns and, in this regard, experiments over six month data of a real-world Web site were considered successful.