Digital graphic representation in fashion companies

Abstract

The clothing business demands agility, which is a fundamental factor for the companies to survive in the market. It is known that the micro and small firms undertake all their efforts to survive through each season, seeking to keep its pace in accordance to the latest trends and tendencies. In this process, the technical drawing is applied as a way to express ideas and proposals from the fashion designer towards new products. This work brings the results and its nuances from the research conducted in the clothing segment to verify the situation of this important work tool, and the points that need immediate improvement to reach real gains in productivity.