Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/75121
Título: | A data-driven approach to measure restaurant performance combining online reviews and historical sales data |
Autor(es): | Fernandes, Elisabeth Moro, Sérgio Cortez, Paulo Baptista, Fernando Ribeiro, Ricardo |
Palavras-chave: | restaurant management business performance customer relationship management online review text mining data analytics |
Data: | Abr-2021 |
Editora: | Elsevier 1 |
Revista: | International Journal of Hospitality Management |
Citação: | Fernandes, E., Moro, S., Cortez, P., Batista, F., & Ribeiro, R. (2021). A data-driven approach to measure restaurant performance by combining online reviews with historical sales data. International Journal of Hospitality Management, 94, 102830. doi: https://doi.org/10.1016/j.ijhm.2020.102830 |
Resumo(s): | Restaurant management requires customer responsiveness to deal with increasingly higher expectations and market competitiveness. This study proposes an approach to simplify the decision-making process of restaurant managers by combining both live social media customer feedback and historical sales data in a sales forecast model (based on TripAdvisor data and the Bass model). Our approach was validated with internal and external (i.e., online reviews) data gathered from six restaurants. The collected data was processed using data analytics for developing a dashboard that provides value for restauranteurs by taking advantage of online reviews and sales forecast. Such dashboard was evaluated by restaurant management experts, which provided positive feedback, highlighting in particular the time saved in the decision-making process. |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/75121 |
DOI: | 10.1016/j.ijhm.2020.102830 |
ISSN: | 0278-4319 |
Versão da editora: | The original publication is available at https://doi.org/10.1016/j.ijhm.2020.102830 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CAlg - Artigos em revistas internacionais / Papers in international journals |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Hosman.pdf | Accepted Manuscript | 492,95 kB | Adobe PDF | Ver/Abrir |
Este trabalho está licenciado sob uma Licença Creative Commons