Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/66647
Título: | Customer acceptance of shopping-assistant chatbots |
Autor(es): | Araújo, Tiago Casais, Beatriz Graça Luz |
Palavras-chave: | Chatbots Digital consumer Digital marketing Omnichannel Shopping assistants User experience |
Data: | 2020 |
Editora: | Springer |
Revista: | Smart Innovation, Systems and Technologies |
Resumo(s): | Due to the increased use of chat applications, it is expected that consumer buying behavior will change. Chatbots have been identified by companies as being an excellent opportunity to better exploit social networks and also get competitive differentiation through relationship marketing in the digital environment. This paper discusses through the Technology Acceptance Model (TAM), the adoption of chatbots as shopping assistants in e-commerce. A sample of 237 Portuguese respondents between 18 and 54 years old that answered a questionnaire evidenced that the dimensions that most influence their acceptance of chatbots were the compatibility and attitude towards mobile advertising. These results emphasize that there is a need to introduce better digital solutions to boost the results of companies. The investment in chatbots is thus an important factor of differentiation. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/66647 |
ISBN: | 9789811515637 |
DOI: | 10.1007/978-981-15-1564-4_26 |
ISSN: | 2190-3018 |
Arbitragem científica: | yes |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | EEG - Livros e Capítulos de Livros |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Araujo & Casais, 2020_Market.pdf Acesso restrito! | 869,13 kB | Adobe PDF | Ver/Abrir |