Investors or givers ? the case of a Portuguese crowdfunding site

Abstract

This is the first paper studying the determinants behind the different values raised by project and by investor using data collected from Portuguese crowdfunding platforms. We concluded that higher prize-moneys, expanded ad duration, and stating that the investment will be used for multiple ends tend to maximize the value that investors send to projects. However, there is a downtrend of the raised values observed at the most recent years that generates additional challenges for all interested on building, managing and promoting web-crowdfunding platforms.