Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/328
Título: | Market orientation in the non-profit sector: an exploratory study |
Autor(es): | Pinho, José Carlos M. Macedo, Isabel Maria |
Data: | 2002 |
Citação: | INTERNATIONAL RESEARCH SYMPOSIUM ON PUBLIC MANAGEMENT, 6, Scotland, 2002 - "IRSPM VI : Proceedings". [s.l.: s.n., s.d.]. ISBN 1-902850-56-4. |
Resumo(s): | It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to assess its psychometric properties in the particular context of a Portuguese sample of non- profit organisations. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/328 |
Arbitragem científica: | yes |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | NEGE - Apresentações em Conferências Internacionais (com referee) |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
irspm.pdf Acesso restrito! | 263,51 kB | Adobe PDF | Ver/Abrir |