Analysis of user profile in social networks

Abstract

With this work it is intended to create / identify user profiles through their actions on social networks. This identification is to determine, in a specific way, which profile each user has, linking between the following dimensions and their sets of variables: sociodemographic characteristics (gender, age, education, situation before the economic activity indicator and occupational class) the specific type of aggregate practices conducted over the internet (study, work, services, search for information, communication and entertainment), the context of use of social networks (home, school, workplace or other), frequency of use (daily, frequent or sporadic) and, finally, the range of motivations of users of social networks (professional, informational, recreational or other). After a careful analysis of these dimensions, we are able to separate the different types of users use only analyzing their sets of variables that are associated with each other. This analysis also allows to deepen knowledge about the various uses of social networks, and may also be useful to the market in that it provides substantive information concerning the forms of articulation between the social characteristics of users and their activities, schemes and contexts of use.