Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/73794
Título: | Communication and sport: a call to action |
Autor(es): | Salgado, Paulo |
Palavras-chave: | Sports communication Strategic communication Organisational communication |
Data: | 2021 |
Editora: | UMinho Editora Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS) |
Citação: | Salgado, P. (2021). Communication and sport: A call to action. In S. Balonas, T. Ruão, & M.-V. Carrillo (Eds.), Strategic communication in context: Theoretical debates and applied research (pp. 399-418). UMinho Editora/Centro de Estudos de Comunicação e Sociedade. https://doi.org/10.21814/uminho.ed.46.18 |
Resumo(s): | The economic influence of media has dramatically changed the world of sport, leading sports organisations to increase their focus on communication and assets like brands and reputation. The intent for a more strategic communication within the sports industry must consider a broader and more profound reflection of how the world of sports intertwines with communication and its interactive process of creation, selection, and retention of meaning (Weick, 1979). As a practice and as a business, the social role played by sports, and the singularities of sports organisations are central pieces for the comprehension of the strategic sports communication model presented in this paper. It aims at encouraging researchers to dive into the realm of sports communication. |
Tipo: | Capítulo de livro |
URI: | https://hdl.handle.net/1822/73794 |
ISBN: | 978-989-8974-41-9 |
e-ISBN: | 978-989-8974-42-6 |
DOI: | 10.21814/uminho.ed.46.18 |
Versão da editora: | https://doi.org/10.21814/uminho.ed.46.18 |
Acesso: | Acesso aberto |
Aparece nas coleções: | CECS - Livros e capítulo de livros / Books and book chapters DCC - Livros e capítulo de livros / Books and book chapters UMinho Editora - Capítulos de livros |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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2021_Salgado_Communication-and-sport.pdf | 314,11 kB | Adobe PDF | Ver/Abrir |
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