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TitleWhat influences a tourist to return to a cultural destination?
Author(s)Vareiro, Laurentina
Ribeiro, J. Cadima
Remoaldo, Paula Cristina Almeida
KeywordsCluster analysis
Cultural/heritage tourism
Destination's attributes
Logistic regression
Repeat visit
Tourists' satisfaction
Issue dateJan-2019
JournalInternational Journal of Tourism Research
Abstract(s)This study investigates the likelihood of tourists to repeat a visit to a cultural destination. We use a sample of 432 tourists who had visited Guimarães, Portugal. A cluster analysis separates visitors according to their opinion of the city's attributes. Afterward, a logistic regression analyses the variables that affect the likelihood of revisiting, taking into account the three clusters obtained. Results showed that, among the total sample, global quality of the destination had the biggest influence on the tourists' decision of whether to revisit the destination, whereas the least important reason was prior visits. These influential factors varied when different cluster group compositions were considered.
AccessOpen access
Appears in Collections:Lab2PT - Artigos
Lab2PT - Artigos

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