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TitleAcademic background as an influencing factor in the Gen Y’s sustainable consumption habits
Author(s)Marques, António Dinis
Bernardes, João Pedro
Ferreira, Fernando
Nogueira, Mafalda
Millennial Generation
Consumer Behaviour
Footwear Industry
Academic Background
Issue date4-Jul-2018
PublisherInternational Academy of Technology, Education and Development (IATED)
JournalEdulearn Proceedings
Abstract(s)The main goal of this paper is to understand if a different academic background can have an influence in the Millennials’ perceptions regarding sustainability and their ‘green’ consumption habits of footwear in Portugal. The research method will be through the analysis of two focus groups, one with marketing students and other with fashion students. The analysis of the focus groups allows a better understanding between the gap of what Millennials think about sustainability and how they perceive it, with their actual consumption habits regarding footwear. In order to design a solid focus group, some influencing factors were selected from the literature review and will be further subject of analysis: Consumption habit; Economic availability; Physical availability; Personal benefits; Consumer consciousness and Personal perceived importance.
TypeConference paper
AccessOpen access
Appears in Collections:DET/2C2T - Comunicações em congressos internacionais com arbitragem científica

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