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TitleInnovative approaches to fashion services and sustainability
Author(s)Bernardes, João Pedro
Marques, António Manuel Dinis Ribeiro
Ferreira, Fernando
Nogueira, Mafalda
Slow fashion
Rental clothing
Issue date18-Oct-2017
PublisherUniversity of Ghent
Abstract(s)This paper explores the creation and acceptance of an innovative service called 0KG, that is inspired by the ‘slow fashion movement’, and that focuses on the question: "are people willing to use second-hand clothing and/or leased when traveling?". 0KG is a rental service for the day-to-day, business, and also cultural clothing. The creation and development of this service happened through the use of a design thinking methodology: 9 steps framework by Kees Dorst. Regarding its validation, it was achieved with a focus group with people of interest. Finally, the paper culminates with the positive response to the problem.
TypeConference paper
AccessOpen access
Appears in Collections:DET/2C2T - Comunicações em congressos internacionais com arbitragem científica

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