The interactivity between sales channels on omni-channel retail

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/46703

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Campo DC	Valor	Idioma
dc.contributor.author	Abreu, Maria José	por
dc.contributor.author	Miranda, Daniela	por
dc.date.accessioned	2017-10-19T11:04:28Z	-
dc.date.issued	2019	-
dc.identifier.isbn	9781138296114	por
dc.identifier.uri	https://hdl.handle.net/1822/46703	-
dc.description.abstract	The change in retail, derived from evolution of technology and consumer behavior, leads to a constant up-grading of the strategies employed by retailers on their brands, requiring, in this way, research initiatives on this transformation. This article discusses the importance of interactivity and integration of sales channels in the omni-channel retail, providing a literary review and a contextualization on terms and concepts of this discipline.	por
dc.description.sponsorship	This work is financed by FEDER funds through the Competitivity Factors Operational Program - COMPETE and by national funds through FCT – Foundation for Sci-ence and Technology within the scope of the project POCI-01-0145-FEDER-007136.	por
dc.language.iso	eng	por
dc.publisher	CRC Press	por
dc.rights	restrictedAccess	por
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	por
dc.subject	Omni-channel	por
dc.subject	Retail	por
dc.title	The interactivity between sales channels on omni-channel retail	por
dc.type	conferencePaper	por
dc.peerreviewed	yes	por
oaire.citationConferenceDate	2 Nov-4 Nov 2017	por
sdum.event.title	D-TEX Textile Design Conference 2017	por
sdum.event.type	conference	por
oaire.citationStartPage	15	por
oaire.citationEndPage	20	por
oaire.citationConferencePlace	Lisboa	por
dc.subject.fos	Engenharia e Tecnologia::Engenharia dos Materiais	por
dc.description.publicationversion	info:eu-repo/semantics/acceptedVersion	por
dc.subject.wos	Arts & Humanities	por
dc.subject.wos	Science & Technology	por
sdum.conferencePublication	D-TEX Textile Design Conference 2017	por
sdum.bookTitle	TEXTILES, IDENTITY AND INNOVATION: DESIGN THE FUTURE	por
Aparece nas coleções:	DET/2C2T - Comunicações em congressos internacionais com arbitragem científica