Please use this identifier to cite or link to this item:

TitleRethinking the concept of market orientation in the Portuguese non-profit sector:An exploratory study
Author(s)Pinho, José Carlos M.
Macedo, Isabel Maria
KeywordsMarket orientation
Non-profit sector
Issue date2001
CitationFORUM INTERNACIONAL SOBRE LAS CIENCIAS, LAS TÉCNICAS Y EL ARTE APLICADAS AL MARKETING, 4, Madrid, 2001 – “Forum Internacional Sobre las Ciencias, las Técnicas y el Arte Aplicadas al Marketing” - [S. l. : .s .n.,] 2001
Abstract(s)In the context of an increasing competitive environment, in which organisations are compelled to manage their resources and capabilities in a more efficient and effective way, the concept of marketing orientation has been acknowledged as highly important in the marketing and management literature. However, the existing literature is mainly focused on the for-profit sector, and to our best knowledge little research has been undertaken in the context of non-profit organisations. The purpose of this exploratory study is to test a measure of marketing orientation already used in previous studies and to assess its psychometric properties in the particular context of a Portuguese sample of nonprofit organisations.
TypePanel presentation
AccessOpen access
Appears in Collections:NEAPP - Comunicações em Conferências

Files in This Item:
File Description SizeFormat 
Forum_Madrid_2001.pdf146,63 kBAdobe PDFView/Open

Partilhe no FacebookPartilhe no TwitterPartilhe no DeliciousPartilhe no LinkedInPartilhe no DiggAdicionar ao Google BookmarksPartilhe no MySpacePartilhe no Orkut
Exporte no formato BibTex mendeley Exporte no formato Endnote Adicione ao seu ORCID