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TitleThe relationship between market orientation and financial dependency: the case of portuguese non-profit organisations
Author(s)Pinho, José Carlos M.
Macedo, Isabel Maria
KeywordsNon-Profit organisations
Market orientation
Financial dependency
Issue date2002
CitationEMAC- EUROPEAN MARKETING ACADEMY CONFERENCE, 31, Bischenberg, 2002 – “EMAC - European Marketing Academy Conference” – [S. l. : s.n., ] 2002
Abstract(s)It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to analyse the constraints that can be posed to an effective assimilation of this construct, namely the dependency of non-profit organisations on financial resources.
TypeConference paper
AccessOpen access
Appears in Collections:NEAPP - Comunicações em Conferências

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