Please use this identifier to cite or link to this item: http://hdl.handle.net/1822/37423

TitleWhen churn happens in a middle east telecom operator
Author(s)Oliveira, João
Belo, O.
KeywordsData Mining
Telecommunications
Classification systems
Churning Identification
Middle east
Issue date30-Jan-2013
PublisherSociety of Digital Information and Wireless Communications (SDIWC)
Abstract(s)The purpose of this article is to study in detail the relationship between customer and supplier, using a data mining system to detect and define the concept of the churn customer in the telecommunications sector. Research was carried out using a real database of a telecommunications company in the Middle East, after thorough cleaning and auditing with respect to the robustness of the data and its validity within its market. The outcome of this work is the acquisition of acknowledgment on the building, understanding and definition of the churn customer, starting by defining customers with a high probability of leaving the company, and eventually identifying the loyal customers who represent higher profits.
TypeConference paper
URIhttp://hdl.handle.net/1822/37423
Peer-Reviewedyes
AccessRestricted access (UMinho)
Appears in Collections:CAlg - Artigos em livros de atas/Papers in proceedings

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