Strategic innovation through innovative services and business models supported in electronic platforms

Abstract

Strategic innovation means the design of new business models that seek to reach new customers, to offer new products or services or to find new ways of make business. For Anderson and Markides (2006) strategic innovation is about discovering a new WHO, a new WHAT and a new HOW. An enabler of strategic innovation has been the development and diffusion of information and communication technologies. In this paper, ten selected case studies of innovative services and business models supported in electronic platforms are presented and discussed. They represent new opportunities for business model design and open innovation processes. These business models were analyzed through the business model canvas framework and in terms of strategic innovation. The findings and a set of hypothesis are presented and discussed at the end of the paper.