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TitleMarketing orientation and financial dependence: the specific case of portuguese non-profit organisations
Author(s)Macedo, Isabel Maria
Pinho, José Carlos M.
KeywordsNon-profit organisations
Market orientation
Financial dependence
Issue date2001
Abstract(s)It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to analyse the constraints that can be posed to an effective assimilation of this construct, namely the dependence of non-profit organisations on financial resources.
TypeConference paper
DescriptionComunicação apresentada na 30th Arnova Annual Conference, Miami, Florida, 29 Nov.-1 Dez. 2001.
AccessOpen access
Appears in Collections:NEAPP - Comunicações em Conferências

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