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|Title:||Marketing orientation and financial dependence: the specific case of portuguese non-profit organisations|
|Author(s):||Macedo, Isabel Maria|
Pinho, José Carlos M.
|Abstract(s):||It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to analyse the constraints that can be posed to an effective assimilation of this construct, namely the dependence of non-profit organisations on financial resources.|
|Description:||Comunicação apresentada na 30th Arnova Annual Conference, Miami, Florida, 29 Nov.-1 Dez. 2001.|
|Appears in Collections:||NEAPP - Comunicações em Conferências|