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TitleMarket orientation in the non-profit sector: an exploratory study
Author(s)Pinho, José Carlos M.
Macedo, Isabel Maria
Issue date2002
CitationINTERNATIONAL RESEARCH SYMPOSIUM ON PUBLIC MANAGEMENT, 6, Scotland, 2002 - "IRSPM VI : Proceedings". [s.l.: s.n., s.d.]. ISBN 1-902850-56-4.
Abstract(s)It has been largely emphasised in the literature that a market orientation can provide important competitive advantages to organisations. However, for-profit organisations have so far been the focus of much of the market orientation research and less emphasis has been put on other organisational contexts, such as the non-profit sector. Therefore, the purpose of this paper is to apply the construct of market orientation to the non-profit sector and to assess its psychometric properties in the particular context of a Portuguese sample of non- profit organisations.
TypeConference paper
AccessRestricted access (UMinho)
Appears in Collections:iMARKE - Comunicações em Conferências Internacionais / Communications in International Conferences
NEGE - Apresentações em Conferências Internacionais (com referee)

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