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TitleSex, gender and ads : analysing visual images and their social effects
Author(s)Coelho, Zara Pinto
Ribeiro, Silvana Mota
Social semiotics
Visual images
Issue date2006
Abstract(s)Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced in display ads published in women’s magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semiotic point of view, and analysed according Kress and van Leeuwen’s system of analysis (1996).
TypeConference paper
AccessOpen access
Appears in Collections:CECS - Atas em congressos | Seminários / conference proceedings

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