Please use this identifier to cite or link to this item: http://hdl.handle.net/1822/29309

TitleSex, gender and ads : analysing visual images and their social effects
Author(s)Coelho, Zara Pinto
Ribeiro, Silvana Mota
KeywordsSexuality
Gender
Advertisements
Social semiotics
Visual images
Issue date2006
Abstract(s)Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced in display ads published in women’s magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semiotic point of view, and analysed according Kress and van Leeuwen’s system of analysis (1996).
TypeConference paper
URIhttp://hdl.handle.net/1822/29309
Peer-Reviewedyes
AccessOpen access
Appears in Collections:CECS - Atas em congressos | Seminários / conference proceedings

Files in This Item:
File Description SizeFormat 
13.pdf21,59 MBAdobe PDFView/Open

Partilhe no FacebookPartilhe no TwitterPartilhe no DeliciousPartilhe no LinkedInPartilhe no DiggAdicionar ao Google BookmarksPartilhe no MySpacePartilhe no Orkut
Exporte no formato BibTex mendeley Exporte no formato Endnote Adicione ao seu ORCID