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TitleReduction of time-to-market as a source of competitive advantage : the case of industrial products
Author(s)Nunes, Manuel L.
Paisana, António
Braga, A. C.
KeywordsNew product strategy
New product development
Issue dateJun-2007
Abstract(s)In the present study, a number of techniques and methodologies which help reducing new products time-to-market were identified. Based on a sample of 32 companies belonging to the industry car components in Portugal, an analysis was made of the relationship between these techniques and methodologies and the time-to- market, and between former and the success of new components in the market. According to the statistic analysis made, there is a direct relationship between the success of new products and the use of some techniques of manufacture/industrialization, information and design technologies. The analysis made also indicates the existence of other determining factors in the success of new products, such as the reduction of new product time-to-market and the participation of marketing and production departments, engineers and designers, clients and suppliers in process of conception and development of new products.
TypeConference paper
AccessRestricted access (UMinho)
Appears in Collections:CGIT - Publicações em actas de encontros científicos / Papers in conference proceedings
CITEPE - Publicações em actas de encontros científicos / Papers in conference proceedings

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