Please use this identifier to cite or link to this item: http://hdl.handle.net/1822/18370

TitleReduction of time-to-market as a source of competitive advantage : the case of industrial products
Author(s)Nunes, Manuel L.
Paisana, António
Braga, A. C.
KeywordsNew product strategy
New product development
Time-to-market
Issue dateJun-2007
Abstract(s)In the present study, a number of techniques and methodologies which help reducing new products time-to-market were identified. Based on a sample of 32 companies belonging to the industry car components in Portugal, an analysis was made of the relationship between these techniques and methodologies and the time-to- market, and between former and the success of new components in the market. According to the statistic analysis made, there is a direct relationship between the success of new products and the use of some techniques of manufacture/industrialization, information and design technologies. The analysis made also indicates the existence of other determining factors in the success of new products, such as the reduction of new product time-to-market and the participation of marketing and production departments, engineers and designers, clients and suppliers in process of conception and development of new products.
TypeConference paper
URIhttp://hdl.handle.net/1822/18370
Peer-Reviewedyes
AccessRestricted access (UMinho)
Appears in Collections:CGIT - Publicações em actas de encontros científicos / Papers in conference proceedings
CITEPE - Publicações em actas de encontros científicos / Papers in conference proceedings

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