Territory and regional products: an attempt to evaluate the effects of territory information on product price

Abstract

Regions are not mere geographical spaces, being also endowed with specific resources that can be mobilized to increase local producer’s value. Experimental research on Portuguese wine prices contradicted this idea, since region of origin information highlighted on the label or the brand does not have significant impact on price. Even when compared with other product attributes, region of origin information, as a whole, is generally of low importance. However, other product attributes like colour (red wine), age (more than 3 years) and special attributes (grape or reserve) all have positive effects on price.